Traditionally the means by which an organization communicates to, connects with, and engages its target audience to convey the value of and ultimately sell its products and services. However, since the emergence of digital media, in particular social media and technology innovations, it has increasingly become more about companies building deeper, more meaningful, and lasting relationships with the people that they want to buy their products and services.
The ever-increasingly fragmented world of media complicates marketers’ ability connect and, at the same, time presents incredible opportunity to forge new territory.
LUKRUM HUB marketing team is advocated to provide effective and professional advice across the following services:
Brand Naming Consulting
Many times, you have ideas and names for the idea, but we do not know if the name is available, is appropriate and/or responds to the need of the Project, so we take care of doing a study and analysis to improve or create a new version.
Developing a name has to do with many factors such as phonetics, writing, and visual impact. This concept leads us to significant elements to create the brand.
Idea Conceptualization
Development and conceptualization of ideas is the process of landing everything that is often on the minds of our clients and on a paper or napkin and they want to take it to a finished project.
It is then when we establish contact and fill out a form that we use we can understand and help them to give shape to that idea that starts with images in the mind of what the idea is capable of doing or where it can be reached.
Our task is to structure it and make a diagram of steps to follow to arrive at the idea, establish time, budgets, materials and additional resources that are required to transform the idea into a reality.
Graphic Design & Branding Consulting
The purpose of a brand image strategy is to create a visual impact that strengthens the values, objectives, and style of all products and/or services offered by the company.
It is not enough to create a corporate image. The identity should reflect a degree of thought, philosophy, and attitude of the company. It does not matter if a business is big or small. Today, everyone is more in need than ever to develop and maintain an effective graphic identity that can represent them as such.
One of the most important identifiers of your business is the company logo. In many cases, the logo is the first contact people can have with the company. The graphic material that represents the company as cards, letterhead, folder, etc. must maintain a consistent relationship with the company. These visual identifiers are less an aspect of public relations and more a product of the business strategy.
No matter the investment made in advertising and promotion, consumers are the ones who decide what to buy. If the product is appealing, all you see at that moment is the label, the box or the packaging. The visual contact between the packaging and the clients establishes direct communication with the consumer and is what helps to decide at the crucial moment.
In packaging, the role of design to communicate a message is obvious. No other means of communication is as close to consumers as packaging. The combination of design elements transcends language barriers and segments the market to immediately convey an identity.
Google AdWords Campaigns
Google AdWords is an excellent program to let you know and increase your sales by advertising also known as PPC (Pay Per Click or Pay Per Click). It is an online auction system that shows ads like ‘Sponsorship Lists’ in Google search results. AdWords is one of the best ways to launch a new website and generate traffic on existing sites that have had problems gaining traction in search engines. Google is responsible for combining the ads with the websites that your potential customers visit. When you define well the public you want to reach, this can lead to significant gains in your site traffic and increase the revenue of your business.
The Google AdWords Campaigns program allows any business to choose a budget for advertising and only pay when someone clicks on the ad. These advertising services depend mostly on keywords. Businesses that use AdWords can create relevant advertising using keywords or keywords that web users use in Google search. If someone responds to your ad, Google users will be redirected to your website.
Web Design
The first step to create an online presence is to have a website, if you are not on the Internet, you do not exist. To create a website that helps maintain interest in your products and services, you must have a study dedicated to understanding who your online competitor is, the complexity of the competition and knowing which are the 1st, 2nd, and 3rd level searches, understand that questions and prepare a development that allows you to begin to position yourself organically with structure and strategy.
An effective and functional website can change the play completely. Through our Web Development services, we design functional websites with architectures and SEO strategy, addressing each and every one of the necessary aspects, from content, integrations, plugins, and tools or conversion mechanisms.
E-Commerce Development
Electronic Commerce (E-Commerce) is a type of business model that allows a company or individual to establish transnational activities in an electronic network, usually the internet. It operates in the four largest segments of the market: business to business, business to consumer, consumer to consumer and consumer to business. Almost any product or service can be offered via e-commerce, and this has allowed many brands to establish presence in the market or support and grow an existing presence through an effective and efficient distribution chain for their services and products reaching more people working 24/7.